Your story sells. Let it work for you.
Buyers trust founders more than brands. Catalyxt turns your customer calls, lessons and opinions into posts in your voice, so your story brings in customers while you build.
- Ready in 2 minutes
- You approve every post
- Cancel anytime
Your phone, 90 days from now
9:41
Your post about firing your first customer: 84K views
Been following your posts for months. Ready to talk.
Your posts are why I applied 🙌
Closed: $18,000 annual contract
Not more posts. Real results.
People buy from founders they follow.
When buyers already know how you think, sales calls feel like second meetings.
Great people come to you.
Candidates who've read your posts already believe in the mission.
Investors already know you.
A visible founder with a clear point of view makes every intro warmer.
The one thing competitors can't copy.
Features get copied. Your story, voice and audience don't.
Founder-led content works. Founders don't have time.
- Your best stories stay stuck in your head
- Writing takes hours you don't have
- Ghostwriters are expensive and never quite get your voice
- You post in bursts around launches, then disappear
So the most trusted voice in your company stays silent.
Catalyxt is your ghostwriter, strategist and publisher.
- Captures your stories, opinions and lessons
- Turns them into posts in your voice
- Keeps a steady rhythm between launches
- Adapts every idea for LinkedIn, X, Reddit and more
- You approve every word
Here's what your team makes for you.
From a one-line note: “Hit $10k MRR today.” Written in your voice, ready for you to approve.
- You never start from a blank page
- Change anything in plain English
- Nothing goes live until you approve
Build-in-public post
Drafted by your team
We just crossed $10k MRR.
14 months. 3 pivots. 1 near-death moment in month 6.
What actually moved the needle:
→ Calling every churned user (painful, useful)
→ Killing our most-requested feature
→ Raising prices twice
Next stop: $25k. I'll share everything on the way.
The founder-led content system.
How to build a founder brand that brings in customers, talent and investors. Use it with or without us.
Keep a “story bank”
After every customer call, mistake or win, write one line down. That's next week's content.
Pick 3 beliefs and repeat them
What do you believe about your market that others don't? Say it in different ways, often.
Share numbers and decisions
Real numbers and honest decisions get more trust than polished updates.
Talk to one buyer
Write every post for one specific person you want as a customer.
Post between launches
Founders who only post at launches look like they're selling. Show up every week.
Be human
Doubts, failures and lessons make people root for you. Perfection doesn't.
3 steps. That's it.
Tell us about you
What you do, who you help and which apps you want to grow on. Simple questions. No homework.
Your team makes the posts
It finds what's hot in your niche and writes posts for every app, in your voice.
You approve. You grow.
Tap approve and it posts for you. Watch your audience (and your income) grow.
Still thinking? Good.
Honest answers to what people ask us about founder-led content.
What is founder-led content?
Content published by a company's founder, from their own profile, about their experience, beliefs and lessons. It builds trust faster than brand content because people trust people.
Can AI really write founder-led content?
It can do the heavy lifting: capturing your ideas, drafting, adapting and posting. Your stories and opinions are the raw material, and you approve every post.
Which platforms are best for founder-led content?
LinkedIn for B2B, X for tech and startups, and Reddit for community trust. Catalyxt covers them all.
How is this different from a ghostwriter?
It's always available, costs a fraction of the price, never needs a briefing call and publishes for you. Many founders use it in place of a ghostwriter.
How long does setup take?
About 2 minutes. Answer a few simple questions about you and pick your apps. Your team starts right away.
Can I cancel anytime?
Yes. No contracts, no hidden fees. Cancel from your settings whenever you want.
Get customers from your content, not just from ads.
Read moreBecome the name people know on LinkedIn.
Read moreTurn your LinkedIn into your best sales channel.
Read moreBuild in public on X. Get customers in private.
Read moreContent that brings sign-ups, not just likes.
Read moreA year from now, you'll wish you started today.
Every day you don't post, someone else gets the follower, the client and the sale. Your team is ready. Are you?
- Ready in 2 minutes
- You approve every post
- Cancel anytime
From $29/month · Every plan includes everything · Cancel anytime · See plans